IDEN is a Berlin-based fashion brand founded by Moritz Iden in 2021, exploring the intersection of technology and humanity. Blending transgressive visuals, high-quality materials and a gender-transcendent worldview, the label creates a virtual dystopian aesthetic inspired by cyborg culture, queer intimacy and youth identity.
IDEN is a Berlin-based fashion brand created by Moritz Iden in 2021. The label pushes the boundaries between the physical and virtual realms, crafting a dystopian world that feels both sacred and unsettling. Through transgressive visuals, high-quality materials and a sustainable business model, IDEN seeks to create an emotional connection that mirrors the complex relationship between humans and technology.
Rooted in a Harawayian perspective that transcends gender and celebrates digital hybridity, the brand draws inspiration from cyborg culture, queer digital intimacy and contemporary youth experiences. IDEN’s collections speak to a new generation of digital natives, offering an aesthetic that embraces experimentation, identity and the evolving future of fashion.
IDEN is a Berlin-based fashion brand created by Moritz Iden in 2021. The label pushes the boundaries between the physical and virtual realms, crafting a dystopian world that feels both sacred and unsettling. Through transgressive visuals, high-quality materials and a sustainable business model, IDEN seeks to create an emotional connection that mirrors the complex relationship between humans and technology.
Rooted in a Harawayian perspective that transcends gender and celebrates digital hybridity, the brand draws inspiration from cyborg culture, queer digital intimacy and contemporary youth experiences. IDEN’s collections speak to a new generation of digital natives, offering an aesthetic that embraces experimentation, identity and the evolving future of fashion.
