SAMPLE-CM is a Berlin-based conceptual sportswear label founded in 2015 by Margot Charbonnier. Blending sociology and fashion, the brand explores sport as a cultural field through couture, accessories and experimental design, all crafted with a slow fashion approach.
SAMPLE-CM is a conceptual sportswear label founded in Berlin in 2015 by French designer Margot Charbonnier, whose background in sociology and fashion shapes the brand’s distinctive vision. The collections function as a multisport field in construction, where garments explore movement, culture and social context.
The brand operates through three complementary lines. Grand Bassin is the couture line, presenting annual collections that examine different sports and their cultural meanings through interactive luxury pieces. Petit Bassin is the accessories line, merging sport essentials with the brand’s modular design language into compact, functional bags. Pediluve reimagines sports equipment as functional and artistic home objects.
All SAMPLE-CM lines are crafted in the Berlin atelier using high-quality artisanal techniques, reflecting the brand’s commitment to slow fashion, experimentation and conceptual sportswear design.
Creative direction and design: Margot Charbonnier @sample.cm
Photography by Valeriya Polivanova @lerapolivanova
Styling: Emmanuel Pierre @epeerie
Muah: Leana Ardeleanu @leana.ardeleanu
Assistant Photography: Lorenzo Serafino Pennati @lorenzoserafinopennati
Models: Ibukun (@ibukunoluwa_sammy), Sasha (@lepshuy), Naomi (@naomibriito), Nadia (@nadia.hakiki), Jil (@jilush) and Janosa (@pepsicolaprivat)
SAMPLE-CM is a conceptual sportswear label founded in Berlin in 2015 by French designer Margot Charbonnier, whose background in sociology and fashion shapes the brand’s distinctive vision. The collections function as a multisport field in construction, where garments explore movement, culture and social context.
The brand operates through three complementary lines. Grand Bassin is the couture line, presenting annual collections that examine different sports and their cultural meanings through interactive luxury pieces. Petit Bassin is the accessories line, merging sport essentials with the brand’s modular design language into compact, functional bags. Pediluve reimagines sports equipment as functional and artistic home objects.
All SAMPLE-CM lines are crafted in the Berlin atelier using high-quality artisanal techniques, reflecting the brand’s commitment to slow fashion, experimentation and conceptual sportswear design.
