PLATTE EDUCATION SERIES SPRING 2026 SEMINAR #4

PLATTE EDUCATION SERIES SPRING 2026

SEMINAR #4
BOOST TALK ABOUT PR WITH RAFAEL SERGI

The workshop will focus on the value and role of public relations. Rather than approaching PR as a purely promotional tool, the session will explore how communication helps shape a brand’s identity, positioning, and long-term cultural relevance.

Rafael Sergi is a communications consultant and public relations specialist with over a decade of experience across culture, fashion, and the arts. His approach combines cultural strategy with a strong awareness of social and political contexts, viewing communication as a space for critical reflection as well as visibility. His work focuses on building meaningful narratives, strategic presence, and long-term relationships between creative practices and their audiences.

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